PFRE blog reader Terry Iverson, in Redmond, OR, recently wrote the following post on his ActiveRain blog. We are reposting it here because it got such a positive response from Realtors on ActiveRain.
7 Reasons why Agents should retire their camera
Think of it as buying a lottery ticket. It is a small risk to pay for professional photos, but the payoff could be in the thousands for this listing and many more to come as a result of smart marketing and your image as a marketeer.
I’ve moved my business to Central Oregon and in talking to agents I’m finding that “snapping photos” instead of hiring a professional photographer seems to be the norm. Being hired to sell a home is purely a marketing event and requires good marketing strategies to sell quickly and at the best price. If you can, set aside the fact that I am a photographer and allow me to put my business consultant hat on, which is a role that I had before starting my photographer business.
Reasons to hire a professional photographer